Are you considering buying a digital marketing service? No matter what your industry is, digital marketing is essential.
The digital landscape is constantly evolving, and there are always new technologies and tools, forcing marketers to adapt in order to keep their organizations in the competition.
Here are some of the biggest digital marketing trends this year:
Facebook might be at its peak now
Facebook has been a huge part of the digital world for the past decade and a half.
But Facebook is gradually losing ground with younger demographics, who typically prefer the more interactive experiences provided by platforms like Instagram, Snapchat and TikTok.
This means that digital marketers need to really look at their target audience and determine whether Facebook is the right platform for their campaigns.
Instagram is a huge hit with the kids
Instagram has already passed one billion users worldwide and remains one of the most rapidly growing social media platforms.
Most of its user base is people under 30.
Keep this in mind if you are planning on marketing to the younger demographic since Instagram is probably a much better platform for that demographic than its counterpart Facebook.
Chatbots will dominate customer service
Chatbots, artificial intelligence (AI) software that acts as a virtual concierge and communicates with users and helps them complete their goals, are becoming more popular.
These chatbots tend to interact with people in a fairly natural way, usually through the use of text chat windows.
As the chat system collects data insights and the AI learns more about customers, the system is able to offer improved customer service.
Video is no longer just an option
If your business is not yet using video marketing, you need to get on board. Video is no longer just one of many options; it’s essential.
Text-based content just can’t compete with interactive video when it comes to marketing and selling products and services online.
Good content and context matter a lot
Content marketing is still super important, but there is now an increased emphasis on nuance and context in content.
While the quality of content is always going to be important, there’s now more of an emphasis on the context and targeting, as Google is developing a deeper understanding of online content.
Email is getting more personalised
Email continues to be a huge channel for communication, with billions of people still using email for personal, commercial, industrial, scientific, legal and academic reasons.Email marketing will continue to be a huge part of digital marketing.
Interactive content becomes more mainstream
Interactive content refers to anything that people can interact with, click on or swipe online.
These content types leverage marketing technology like augmented reality and video content to provide people with a more engaging and immersive experience and most consumers want this type of fun content from brands to help them feel more connected to the company.