Looking into hiring a professional company for your video marketing efforts?
The best role to fill with a professional is the video editor. Here are five of the best questions to consider and ask during the video editing company hiring process:
What makes a good video editing company?
One of the first questions to ask is, What truly makes a good video editing company?
A good video editing company will tell a story with their videos and make intelligent decisions, but beyond just telling a story, they will listen to what you are looking for and understand exactly how to tell your story.
A great video editing company will take hours of video footage or film clips and sort through them as quickly and efficiently as possible to find the best nuggets to include in the final cut.
They will also take direction and understand the context of your video.
What do you look for in a video editing company?
Beyond just what makes a good video editing company, it is also important to consider what you look for in a that company.
First, you should look at the video editing company’s show-reel and sample videos and ask what their role was on each of the videos.
This could include straight editing, motion graphics, animation, sound mixing and color correcting. It’s important to know what they are capable of and what you would be purchasing when hiring them.
You should also look for good sound quality, smooth transitions and high quality graphics in their work, as well as their overall style.
Furthermore, if you need graphics or animation in your videos, make sure that they can show you sample videos that they have created and animated. It is also super important that you like and appreciate their style.
If their videos are not what you’re looking for, then you should keep looking.
You may also like: Things to Know Before Buying Video Editing Services
What do you discuss with your video editing company?
Before starting work with a video editing company, make sure to discuss workflow, including how they get the footage from you, which software they are using and what they would give back to you, as well as the scope of the work and their daily or hourly rate.
Keep in mind that you get what you pay for. Listen to their suggestion on how long the work will take, and make sure that you have at least two rounds of changes built into your scope of work.
What does it cost?
Most professional video editors work on daily rates of about eight or 10 hours per day. Daily rates tend to start at about $500 to $600 per day on the lower end, and if you hire a company by the hour, it will probably cost more.
Keep in mind that the more you pay, the better quality your video will be.
How long does it take?
It depends on the type of video you are looking to create, but short two-minute talking head videos with graphics and titles tend to take about two to four hours to edit.
Allow time for the video editing company to look at video footage and other assets, including logos, photos, graphic elements, music and more, then allow for time to finesse all of the transitions, audio, music and graphics.