What do companies like Coca-Cola, Apple, Microsoft, Netflix, or Amazon have in common? An extraordinary logo that set apart by fire in the personalities of shoppers
The logo is perhaps one of the main brand investments an organization can make. It is like the first handshake that a company does with its possible client. Subsequently, its design can’t be something cliché and reckless. In this article, we want to give you five tips to make a logo for your business that will impress your visitors.
What is a logo?
We typically utilize the word logo to allude to any visual portrayal of a brand, be it a symbol, a text, or a combination of both. A logo design is also an essential part of a well-crafted branding strategy.
Why is it important to create a good logo
The logo is the main distinguishing component of the brand. It is the first thing that numerous shoppers see, and first impressions rule, as you most likely are aware. Its design influences the public perception of a business, defines its visual identity, and intrinsically communicates its values to the world.
A customer shapes his viewpoint about a brand in only 10 seconds. For this situation, an inadequately planned logo can annihilate the whole business message of the brand. And unavoidably damage the business. On the other hand, a stylish and alluring logo can catch the target audience and transform the buyer into a dependable client. Moreover, it assists with making a difference against the competition by communicating that this business is extraordinary.
For those reasons, the logo is a crucial piece of the marking of an organization. And it should be the premise on which the brand is assembled. The tones or textual styles that a business picks are adapted by the story the brand conveys to its shoppers, and the logo is the introductory letter for that story. This load of branding components will be the premise of all brand materials, for example, flyers, business cards, media keets, bundling, or the website.
5 Tips to make a logo for your business
1. Thoroughly analyze the business
It is not possible to create a good logo without carrying out a thorough analysis of the business identity.
- What’s going on with the business?
- What market would you like to reach?
- What values surround the brand?
- What do you guarantee your clients?
All the information should be reflected in the logo, whose design should be in line with the defining characteristics of the brand in order to be representative. Make sure that the logo reflects the idea of the business and must be aligned with the goals it pursues.
2. Use colors carefully
The color assumes a critical part in the message that the brand needs to dispatch as it is one of the most identifiable things of its visual character. The logo colors suggest meaning and have certain feelings related to them. Consequently, it is important to consider them prior to making the logo to try not to motivate an undesirable feeling in the general population.
It is broadly realized that red is related to affection, energy, and even forcefulness. All things considered, the blue tone associates with sensations of quiet, concordance, earnestness, and opportunity. As far as concerns, pink represents delicacy and is normally identified with the ladylike, while orange is related to warmth and energy.
The vital lies in knowing the feelings and values that characterize the brand and making an interpretation of them into pertinent colors for the target audience.
3. Choose the font based on the brand personality
The typography helps attract the attention of the customer and convey the personality of the brand. As with colors, it cannot be picked at random but must be the result of prior research by the company.
The different fonts speak about the way of being of the brand and must be in harmony with it so as not to send misleading signals to the potential buyers. Do you believe that the same fonts could be used to design the logo of a children’s playroom as a climbing wall logo? Certainly not. The previous organization will probably require a typeface with handwriting-inspired cursive features, while the latter might choose a heavier, more precise typeface.
When picking the font to create a good logo, consider using your own custom font that will further reinforce the identity of the brand.
4. Bet on minimalism
Complexity is your enemy, as any individual can do it complicated. The troublesome thing is to do something simple. A good logo design should be based on the idea that less is more. Run away from complexity and make it simple with success.
A straightforward design is simpler for the general population to recognize at first sight. A simple logo includes the utilization of single or two colors, text styles, and other elements. The very simple logo design can convey the personality of the business: simplicity, order, and cleanliness. This is the case of the Apple logo, whose philosophy extends to the rest of its products. Remember?
5. Look for authenticity as a differential factor
You already know that a simple design is much easier to remember. Now, you have to go one step further to make a logo memorable. Originality is key to achieve this. You have to try to give the design an ingenious and authentic touch, especially if it is a new startup that wants to impact the market.
Perhaps incorporating a fun element or adding the mental game to the design evoking a double visual sense are strategies that you can resort to. However, always try to respect the rule of simplicity avoiding designs that incorporate complicated or unnecessary elements.
Maybe you should consider many factors when building a business, and the design of a logo is one of the most significant because it will mark the future relationship with the consumer. Putting the necessary effort into creating a good logo is a safe investment.