5 Reasons You Should Focus On WhatsApp For Business Marketing

“To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” 

– Don Alden Adams, President Watch Tower Bible and Tract Society of Pennsylvania

Every firm aims to foster a sincere relationship with its customers to build trust and loyalty. A vast percentage of the business that you get comes from existing customers who keep coming back. Hence, you must understand the intricacies of maintaining a good relationship through various means.

The most common methods that most businesses use are emails, text messages and telephonic calls. However, there’s an emerging trend of using WhatsApp in business marketing that can surpass all these traditional methods.

But before we dive into the reasons behind this trend, let’s look at what WhatsApp is in greater detail.

What Is WhatsApp?

With more than 2 billion daily users around the globe, WhatsApp is one of the most popular global messaging services. Statistics says that one of every five people in the US uses WhatsApp for daily communication.

Why Should You Use WhatsApp for Business Marketing?

There are many advantages to using this popular messaging service when it comes to business marketing. Let’s dive into them one by one:

1. WhatsApp has a separate Business page

WhatsApp has developed the WhatsApp Business segment, mainly keeping in mind the small businesses that struggle with visibility. In today’s world, customers want to view information within a few seconds. However, if you are a small business, your basic details might not be on the top of the search results.

However, your business profile on WhatsApp will contain all the relevant information that your customer might need, such as the location, description and contact details. Hence, you can save your customer’s precious time in this manner.

2. Easier for people to contact

Many times, your customers might have some queries regarding your product or services at odd hours. At that point, if you ask them to contact you within the working hours the next day, it might lower the dependability of your business in their eyes.

WhatsApp makes it solves this problem through their automatic response bot that is built into their business pages. You can activate this chatbox to answer all your customer’s queries immediately.

You can also add a FAQ section to address some of the common questions you might get from your customers.

3. Interact with international customers

One of the most significant advantages of using WhatsApp is that it has no restrictions regarding location. So, sitting in your home in Canada, you can directly chat with any customer in any part of the world.

Additionally, when language differences come into play, customers always prefer to send messages through WhatsApp than talk over the phone.

For example, suppose you run an essay writer website in the US, and a student from Japan wants to hire your services. If your customer is not confident about their English-speaking skills, it is more convenient to communicate over text. 

Therefore, it becomes much easier to send them quick updates regarding their orders without disrupting their precious time with unnecessary phone calls.

4. Better chances of being seen

While most businesses prefer to communicate through mails, there is a higher chance that any promotional mail will land straight in the spam folder. Hence, it is not the best form of communication if you wish to inform your customers of a new product or service.

Instead, if you use WhatsApp, there is a much better guarantee that your customers will view the message. For example, if you run an essay help service and introduce a new subject on your website, sending a quick promotional message about it to a student customer will guarantee you better results.

Summing it up,

WhatsApp makes it convenient for businesses to maintain two-way interactive communication with their clients. As more companies adopt this marketing method, it will soon become the leading way of communicating with customers.