What Is The Future Of Events: In-person, Virtual, Or Hybrid?

For ages, hosting events has always been the most significant part of any business. It allows brands and businesses to launch their products and services, showcase new offerings, boost revenues, and upscale business revenues. Events offer enormous benefits to any business and spread its message effectively across the globe. Interactions held during events help in fostering meaningful business relationships. In this article know about what is future In-person Events, Virtual events, Or Hybrid events.

But, all came to a stop ever since the global pandemic has knocked the nation down. All live physical events have been stopped completely around the globe. As restrictions on public gatherings have been enforced around the world and social distancing became a mandate, organisations and brands are left with no other choice rather than to go virtual. In no time, virtual events became part of the new normal.

Virtual event overcome all the hurdles involved in live physical events. Geographical restrictions, space limitations, and social distancing protocols were no barrier to virtual gatherings. All the live physical events right from daily meetings to most significant industry events like AGM to trade shows all other live physical events have been transmitted to the virtual world with the help of an advanced virtual event platform

In-person Events, Virtual event, Or Hybrid events

Ever since we walked ahead of time, hybrid events came into play. Even though everyone is waiting for physical events to be back, but, events with large gatherings are not seen for some time even after we fight back with the pandemic. As per the recent survey, 72% of the event planners said they would likely go hybrid in the coming times. Adding a virtual component to the live physical events is a viable option to extend event reach and allow attendees to have face-to-face interactions. Such types of events are known as hybrid events.

In this blog, we will talk about in-person, virtual, and hybrid events. Additionally, we will discuss which event format is most likely to be the future of the event format. Time to get started!

In-person Events vs. Virtual Events vs. Hybrid Events: Who Will Win the Battle?

In-person Events:

These kinds of events are in existence for a long time and hold their own worth. Greets, handshakes, and hugs are a part of live physical events that can never be replicated with digital event formats. The value of having face-to-face interactions builds a sense of trust among individuals. Attendees from afar visit the event venues to attend the most awaited events. Whereas engagement activities during the live physical events keep attendees excited about the event. They get clicked with photo booths, play games, visit stalls, and more. In physical events, attendees are surrounded by other attendees, which makes it relatively easy for them to network with other people and exchange their thoughts. But, well when all is good with in-person events, there come certain restrictions.

Sometimes, in-person events result in having a lesser attendance due to various constraints. Some attendees miss out on attending an event due to the time involved in travelling whereas for some travelling expenses and geographical location is a barrier. Some find it difficult to navigate the crowd of hundreds during the event and have open communications with attendees or at stalls.

The major pit hole in live physical events is its increased cost and its non-flexibility. With physical events, you cannot be prepared for any unforeseen circumstances like today. Thus, resulting in a complete stop of the event if any such circumstances arise in the near future. Additionally, physical events affect nature adversely with carbon emissions and the tons of waste exposed during events.

Virtual Events:

An online event hosted on a comprehensive virtual event platform with the help of an internet connection is known as virtual events. These events are an online replication of live physical events in a virtual world. Virtual meeting or events allows attendees to participate in the event right from their remote locations and have free-flowing communications rather than visiting onsite event venues. However, the barriers of geographical restrictions, space limitations, travelling time, all get resolved with virtual events.

Virtual events prove to be a saviour for many businesses during the course of the pandemic. It prevented many businesses from dipping down when all live gatherings had come to a standstill. Additionally, apart from overcoming the restrictions involved in physical events, virtual event offer many more benefits that are not possible with traditional event formats.

Right from reduced expenses for both, the organiser and attendee to the reduction in carbon footprints, extended event reach, better accessibility, attendance, participation, substantial ROI, real-time data analytics, virtual events offer much more.

The biggest advantage of virtual events is, it makes us prepare for any such circumstances like today and allow us to keep going without any stop. Having a complete track of your event data is just possible with virtual events.

Hybrid Events:

A combination of both virtual and in-person events is known as hybrid events. These kinds of events are organised at a physical venue and paired with a virtual component. The flexibility of the event format enables a small segment of attendees to visit an event location whereas a larger segment of attendees attends an event from their remote locations.

Hybrid events bring both the set of attendees in a single frame i.e. virtual and physical ones. Thus, resulting in delivering more enriching event experiences. The flexibility offered by the event format is a major benefit. It enables brands to extend their reach effortlessly and allow attendees located in any corner of the world to be a part of the hybrid event.

Extended event reach, better brand exposure, enhanced production values, increased ROI, etc. are some other benefits offered by hybrid events. If stats are to be believed, hybrid events are most likely to be the future of the event industry. A large percentage of event planners have planned to add a virtual element to their physical events even after the world recovers completely from the pandemic. Undeniably, the hybrid event format is the invincible winner in this battle!

Final Word

If you have not yet thought about going virtual or hybrid, think about it and start exploring the advanced virtual and hybrid event platforms to start your event game!